Illuminating a Serious Issue
New national research among parents of school-aged kids by YouGov*, commissioned by Dairy Farmers, reveals 64% of parents say small screen use negatively impacts on one or more aspect of their child's wellbeing. Scrolling Girl shines a light on this growing concern and launches a nationwide campaign by Dairy Farmers to bring Oomph back to Aussie kids.
More Skips!
More Oomph!
A partnership between Team Kids and Dairy Farmers will distribute over 7,000 skipping ropes to 270 Australian schools, culminating in a 10-week skipping challenge. Global Skipfluencer Lauren Jumps and Australian Jump Rope World Champion Luke Boon will also spearhead the campaign to get kids active through a series of events and promotions.
Hear more from Darryn Wallace about the Scrolling Girl campaign.
“While technology is part of modern life, kids are born to move, not just scroll. And too much time on screens, plus not enough time outside, is robbing them of their Oomph and vitality.”
Darryn Wallace, Executive General Manager Bega Group